We live our life in a colorful word - colors they affect everything. Besides colors have culturally assigned meanings. Translating to the design world you might find it useful to know about the meaning of your choices and their affects on people. Does it fit to your corporate image? Does it go along with your mission?

• RED = warmth, love, anger, danger, boldness, excitement, speed, strength, determination, desire, courage
• ORANGE = cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity
• YELLOW = attention-grabbing, comfort, liveliness, cowardliness, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy
• BLUE = peace, professionalism, loyalty, reliability, honor, melancholia, boredom, coldness, Winter, depth, stability, professionalism, honor, trust
• GREEN = durability, reliability, environmental, luxurious, optimism, well-being, nature, relaxation, Spring, safety, honesty, optimism, harmony, freshness
• PURPLE = power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
• GRAY = conservatism, traditionalism, intelligence, serious, dull, uninteresting
• BROWN = relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, Autumn, endurance
• BLACK = Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night
• WHITE = Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow

Color psychology is complicated field of study and goes deep into the meaning of combining colors for a particular desired effect. Here is some basics that may well enough for you to make good color choices for a web site with marketing in mind.

Monochromatic Color Scheme This is the use of a single color in varying shades. This can be a clean and interesting look on a web site. It's soothing and pleasing to the eye especially in the blue or green hues.

Complimentary Color Scheme This is using high contrast of color by selecting colors directly opposite from one another on the color wheel (such as pink and lime green). This puts a warm color with a cool color and is pleasing to the eye.

Triple Color Scheme This scheme uses three colors equally spaced from each other around a color wheel. It's popular with web designers and allows for a harmonious color scheme.

Remember to keep in mind the meaning and harmony of colors.