How to Create a Creative Brief

A creative brief is a written explanation outlining the aims, objectives and milestones of a design project. A thorough and articulate design brief is a critical part of the design process. It helps us to develop trust and understanding and serves as an essential point of reference for both parties.

Before you ask us for quoting please take the time and answer the following questions – it helps you and us to fully understand your brand, the services you might be interested.

Creative Brief for Web Projects

COMPANY-RELATED QUESTIONS

1. How would you describe your services and/or products?
2. What are the long term goals of your company?
3. Why do you want a new website? / What do you want your new website to accomplish?
4. Who are your main competitors?
5. How are you different from your competitors?
6. What’s the age range of your target customer base?

IDENTITY-RELATED QUESTIONS

7. Do you already have a logo and other graphics to be used? If not, do you want to have one created?
8. What keywords do you want to be found by in the search engines?

LAYOUT

9. Please provide a list of websites that you like and don’t like. Why do you or do you not like these sites?
10. Please provide a list of competitors websites.
11. Do you have ideas of the colors to be used, and colors you don’t like? Please provide example sites.
12. Please provide the main pages you need in the website.
13. Have you created the copy text for any of your pages?
14. Do you have existing business cards or other printed material we need to match?
15. Are you leaning towards custom drawn artwork or photographs?

TECHNICAL REQUIREMENTS

16. Do you need a domain name?
17. Do you need a web hosting service?

PROJECT REQUIREMENTS

18. What’s your preferred deadline, time frame or exact date of completion?
19. Do you have an approximate budget?
20. Would you like any addition design services to be packaged with your new website? Example: web hosting, domain name, logo design, printing, etc.

Creative Brief for Logo Projects

COMPANY-RELATED QUESTIONS

1. How would you describe your services and/or products?
2. What are the long term goals of your company?
3. Why do you want a new logo? What do you want your new logo to accomplish?
4. Who are your main competitors?
5. How are you different from your competitors?
6. What’s the age range of your target customer base?

PROJECT-RELATED QUESTIONS

7. Do you have a tag line? If so, would you like it stated along side your logo?
8. Do you have any specific imagery in mind for your logo?
9. Do you have any color preferences, or existing brand colors?
10. Do you have any colors that you do not wish to use?
11. What adjectives should best describe your logo?
12. What feeling or message do you want your logo to convey to those who view it?
13. How do you prefer your logo to be worded or written out?
14. How would you like the typography to appear?
15. Where will you logo be used? Example: print, web…
17. What’s your preferred deadline, time frame or exact date of completion?
18. Do you have an approxiate budget?
19. Would you like any addition design services to be packaged with your new logo?
20. What logos appeal to you and why?

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